Is Internal Marketing throwing your marketing budget into a bottomless pit? Yes, we have limited resources to contend with, so why worry about spending money on internal marketing as opposed to traditional above-the-line, below-the-line, and through-the-line advertising?
The Fight Between Internal & External Marketing
The moment that the generation of more revenue is mentioned, marketing strategies such as promotions, loyalty programs, market penetration, and special offerings or packages are the first thing that comes to mind; all of these of course driven by various ways of getting the message to the target market.
Of course, solid external marketing strategies are crucial to the success of any business, but by no means is it the be-all and end-all of a successful company.
We believe that Internal Marketing should also be done internally, where thorough thought and execution are also given to promoting the company’s objectives, culture, products, and services to your team.
The Benefits of Internal Marketing
But why should a company strongly consider internal marketing as part and parcel of their marketing strategy? There are many benefits, including the following:
1. Employee Engagement
Internal Marketing can significantly increase Employee Engagement. According to a Gallup study on employee engagement, only 23% of employees worldwide fall in the ‘engaged’ category. Engaged employees are more enthusiastic, committed, productive, and more likely to talk to others. Apart from adding positively to the final figure, it also promotes employer branding. of the company.
2. Employee Retention
Internal marketing promotes employee loyalty and in the end the rate of resignations will decrease dramatically. If employees understand what is happening and how awesome your products and brand are, they will be dramatically happier to show up for work. Happy employees experience higher job satisfaction and thus also more loyalty to the brand. This of course also strengthens employer branding.
3. Brand Awareness
The more your internal staff knows about your business and its values, and the more they are regularly reminded of it, the better they will communicate these values to the consumers and help the company reach its goals.
4. Company Culture Development
We extensively discussed the advantages of a positive company culture in a previous article, but it goes to say that it is an excellent value proposition to attract new talent as well as promote your company and brand.
5. Brand Advocacy
Internal marketing can significantly boost brand advocacy by empowering employees to become enthusiastic brand advocates. When employees are engaged and motivated to promote the brand of their own free will, they can utilize their personal networks and social media presence to reach a wider audience.
By developing a culture where employees feel connected to the brand and are encouraged to share their positive experiences, companies can tap into the trust and credibility that comes from peer recommendations, ultimately leading to increased brand visibility, customer engagement, and loyalty.
How AddShine can help you with Internal Marketing
At addShine, we strive to help your brand shine:
- on the outside where you need to compete for the attention of potential customers and the growth of your share in the marketplace; and
- on the inside, to build a strong, resilient, and energetic team that will combine forces to reach the company’s goals.
Yes, we can ensure that your Internal Marketing Benefits shine through and that money is not just thrown down a bottomless pit. Not only can we help you choose the perfect corporate gifts and clothing, but we can also assist you with CliftonStrengths Coaching & Team Adventures.
Contact addShine today for sound advice, great ideas, and a no-strings-attached quote.
