The Importance to Invest in Team Branding
When it comes to marketing your company, it’s natural to assume that the most important task is to sell to our external target market. The people out there who will be buying our product or service. It is nothing new to neglect our focus on our team. The people working inside our company. They are, after all, the 5th ‘P’ of the Marketing Wheel. Without a motivated, engaged team delivering the service to our customers or even being part of the product in a service delivery company. It’s crucial to recognize the importance to invest in team branding.
The 5th ‘P’ of Marketing
There are various methodologies to define the components of the marketing wheel. In essence, it can all be traced back to the 5 P’s of Marketing. The product that you offer, at the place where you are offering it, at the price that it is available, with the promotions that make the offering visible, as well as the people delivering the product or in a service industry, are in fact part of the product. Internal Marketing revolves around ensuring that your people, the individuals that are part of your team, are engaged in the entire ethos of the company and specifically the product or products that are being delivered.
Adding Petrol to the Fire
Have you ever worked in a company where the people you are working with are lazy, unmotivated, and without passion for what they are doing? Those people who are only there to collect a paycheck at the end of the month and in between they do the absolute minimum just to get by. They need petrol. No, not petrol to set them alight or petrol to get them onto a trip, but petrol to energize them, get them motivated and ecstatically happy to be at work and part of the team.
The 10 Reasons why Investing in your Team Brand is Important
- Recognition: Branding promotes recognition, making it easier for customers to remember and identify your business.
- Differentiation: A strong brand distinguishes you from competitors, allowing you to stand out in a crowded market.
- DNA representation: Your brand conveys your company’s values, mission, and culture, representing your business DNA.
- Staff motivation: A clear brand provides direction and motivation for your team, aligning their efforts with your company’s goals.
- Referrals: A strong brand generates referrals, as satisfied customers are more likely to recommend businesses they trust and remember.
- Customer expectations: Consistent branding helps customers understand what to expect from your products and services, fostering trust and loyalty.
- Trust and credibility: A well-defined brand builds trust and credibility, making your business more attractive to investors and customers.
- Value creation: A successful brand becomes a valuable asset, contributing to your company’s overall valuation and driving revenue growth.
- Emotional connection: A powerful brand creates an emotional connection with customers, fostering deeper bonds and increased loyalty.
- Competitive advantage: Strong branding gives your business a competitive edge, helping you maintain market share and adapt to changing market conditions.
If one looks at the above, the question is not what the importance is of investing in your team brand, but why have you not invested more time and effort sooner in your team brand?
Investing in your team’s brand involves far more than organizing team clothing or corporate gifts that tie the team together, but it is a simple start. Building your team’s brand involves the same amount of planning as what you have put into your external marketing. The importance of internal marketing can never be underestimated.
AddShine is passionate about not only providing you with the best quality and most affordable team branding clothing and gifts but also helping you to build the Strength of your team, one brick at a time.
