Understanding the Psychology Behind a Company Style Make-Over
On a scale of 1 to 10, have your team reached the top tier of their capabilities? Would you want to be part of a team that is excelling in every aspect of every day business? When we say ‘Style Make-Over for your Company’ it stretches far beyond a superficial refresh. At addShine, we truly belief that transforming how you and your team look can catapult you into the next tier of success.
In our recent articles, The Psychology of Dressing for Work, as well as How an Office Wardrobe Improves Productivity, we explored how clothing affects behaviour, motivation, and professional presence. A company style make-over is the natural continuation of that conversation. It is the moment where personal psychology meets organisational identity, and where the visual language of a company becomes a powerful tool for unity and professionalism.
From Wedding to the Every Day Run
I have a daughter that is getting married in two months’ time, so excuse the comparison as wedding plans do play a big part of my life right now. But think back to the last time you have attended a wedding. Whether the wedding is held in local restaurant or under a chic Oak Tree on a Robertson Wine Farm, you tend to dress up for the occasion. How does it feel when you do put in some effort into what you wear? When you take time to consider your outfit and add a touch of make-up? Or when you prepare to attend an evening of André Swartz’s Andrew Lloyd Webber. There is a certain sense of magic when you do put in the effort.
And yes, we know that the everyday run to the office is not so glamorous and it is hectic and sometimes just arriving at work on time is a miracle, let alone putting in ten extra minutes to consider your outfit or add some make-up!
Style as a Psychological Language
As we discussed in The Psychology of Dressing for Work, what we wear shapes our mindset. An extra ten minutes to consider your outfit for the day can increase your confidence, sharpen your focus, and add to your feeling of wellbeing. Let’s face it. When you dress crappy, you feel crappy. When last did you look at a photo of yourself at a company event and thought: “wow, I looked so cool!”
A company style make-over taps into these psychological triggers and sends a clear message. And one individual who takes proper care of themselves, influence the person next to her. And soon, the sum exceeds the parts thereof.
The Emotional Layers of Change
Doing a Company Style Make-Over is never easy. Asking someone to change how they dress can feel like asking them to change who they are. Some team members will embrace the idea immediately, others will hesitate, and a few will resist. Their reactions are shaped by emotional layers that deserve careful attention.
People wonder whether they will still feel like themselves, whether the new style will suit their body shape, whether they will lose autonomy, and whether they will fit in with the team. They worry about judgement, fairness, and the possibility of standing out for the wrong reasons. This is why addShine handles a company style make-over with empathy and clarity. It is not a fashion project. It is a human project.
The Ideal Outcome: A Company Capsule Wardrobe
Imagine a situation where you have a small selection of high quality clothes in your cupboard that you can mix-and-match to have an effortless (and super quick) choice of what to wear each morning. Imagine that you will instantly know that whatever you choose will somehow fit in with the rest of your team.
This fits in perfectly with avoiding decision fatigue. Many moons ago, the late Steve Jobs, came up with the idea of wearing a black shirt to work everyday to avoid decision fatigue. I get that you want to save time on deciding what to wear. The Company Capsule Wardrobe, takes Steve’s idea up a notch or two.
Imagine a workplace where every employee looks polished, confident, and part of one team, without looking identical. A world where each person has clothing suited to their body shape, colour palette, and personality. Sound far fetched? I think this is much easier to achieve than every sales person making his sales targets. Or maybe they will all make their sales targets if they feel on-top-of-the world.
This is the power of a company capsule wardrobe, the ultimate expression of a company style make-over. You will need less clothes, less space to store your clothes and you will still keep your individuality. As an extra added service, the girls at addShine can host a workshop for your company to help you understand the basics of the program.
We could even do individual styling sessions for each person in your team if that is what is required! How’s that for a massive company benefit!
What Happens When the Programme Is Voluntary?
We know that it takes time to get used to the idea of a Company Style Make-Over. We know that there will be a few people that are completely averse to the idea. This is where a voluntary participation is a good option. Employees are far more likely to join when they understand that the make-over is not a uniform, that their individuality will be respected, and that their body shape, colouring, and personality will be considered.
In Office Wardrobe Productivity, we explored how clothing can reduce decision fatigue and increase daily efficiency. A voluntary make-over taps into this benefit. It promises ease, clarity, and a more enjoyable workday. When people see the practical and emotional advantages, they step forward willingly.
Final Thought on the addShine Company Style Make-Over
The addShine Company Style Make-Over is not just about clothes. It is about feeling confident, feeling part of the team and ultimately to feel that you are doing the very best you can. And if you feel good, your team mates will add to the vibe of a successful team. And before you know it, you are in this spiral of upward positivity.
When every employee steps into their ideal outfit, one that fits their role, their personality, and their body, the entire company steps into a new level of success. The sum is indeed larger than the parts of it.
Are you keen to find out more about the addShine Company Make-Over Program? Contact Rentia today to set up a personalised meeting.
