Building your Company Culture
Culture encompasses social behavior, knowledge, beliefs, customs, capabilities, and habits, amongst a few concepts. It originates within groups which inevitably qualifies companies to have their own culture. The challenge however lies in the building a company culture to the advantage of the company as well as the employees. When this is integrated successfully, the benefits are endless.
The million-dollar question would then be, how does a company build a culture that makes the money roll in without employees rolling out?
Good branded clothing and merchandise is one of the great ways of building company culture. Apart from being a vehicle for your brand, it adds to your company’s culture in the following manners:
Creates a sense of belonging
From using branded items such travel mugs on commute to work, clothing or stationery, your brand is communicated, but employees also feel part of the brand. It leads to one more question – does your employees that work remote, have anything on their desk that reminds them that they are fully part of your company?
Uniformity
Companies exist and flourish with employees bringing different skill sets, personalities, and backgrounds to the workplace. With this diversity, branded clothing brings brand consistency to the workplace. It also instils a sense of trust with your clients.
Subliminal messaging
Branded clothing and merchandise promote your brand to your team. Using subliminal messages to encourage employees to take care of themselves by means of hydrating often, going for walks or whatever else you want to convey, tells your team that you care for their wellbeing. As an added bonus, branded clothing also give the employer the opportunity to dress the team for success.
Creates a culture of giving
Studies show that feeling valued is a bigger motivator than increasing salaries. A quarterly desk drop, or branded employee gift can create the feeling of being valued. Valued team members lead to employee retention as well as increased productivity.
CliftonStrengths is another great way of building company culture, turning the focus towards personal development. It gives you a universal language, bridging cultural differences brought to the workplace from our diverse rainbow nation. It contributes to multicultural companies in the following ways.
Create/reinforce an inclusive company culture
As CliftonStrengths describes our default way of thought, feelings and actions, it can help employees to understand each other’s motivations, needs, feelings and behavioural tendencies, leading employees to a higher improvement in perceived inclusiveness.
Identify strengths
Identifying the strengths of employees can help to maximizes productivity and increase morale. It also helps employees understand their blind spots and how to navigate that to be beneficial to themselves as well as the team and company.
Build trust
CliftonStrenghts help people to get to know each other and create trust.
Communicate
When CliftonStrengths become part of building company culture, it provides a common language and vocabulary for people to better describe, communicate with, and understand each other.
Fuel performance
When people are in roles that fit their talents, their energy and passion can fuel their own performance and inspire the same from their partners. CliftonStrengths also helps people to set goals and navigate workplace challenges through their own strengths scope.
Without a doubt the right company culture is crucial to success of any company. Although the needs of a company may differ, well branded merchandise and clothing as well as Clifton strengths can go a long way in aiding companies on this journey.
At addShine our mission is to assist companies in team branding with the sole purpose of building your team, your brand and ultimately your business to shine. Our friendly team can assist with this through various options on branded clothing and merchandise, as well as CliftonStrengths coaching. We would love to help your brand shine, inside and out.
