Have you ever come across a brand that makes you so excited that you just can’t get enough of it? This is possibly how our team at addShine feels about the brand-new Urban Terrain. In our minds, Urban Terrain could possibly be the best of both worlds when it comes to building your brand in South Africa.
Casual vs Formal Corporate Clothing
There is a definite shift towards casual dress codes, which is transforming our corporate environments in South Africa. Some might call us crazy, but South Africans love to be outdoors, even during winter! The Urban Terrain Clothing range fits 100% within the boundaries of a more informal corporate environment, especially when it comes to Casual Fridays and other outdoor events.
The quality of Urban Terrain Clothing is also very comparable with all the big-shot outdoor clothing ranges, at half the price.
Wilderness In The City
Let’s face it: life can become pretty boring if you are stuck in the 9-5 routine of the city. Arriving at work when it is still dark and leaving when it is dark again is not for the faint-hearted. Enter Urban Terrain! Urban Terrain was created for those who embrace the untamed wilderness and the city’s pulse. Inspired by nature’s raw beauty and the demands of urban life, our apparel bridges the gap – offering gear that moves effortlessly between rugged landscapes and modern environments. Who can say no to this insane invite?
Designed for adaptability, our collection is made for explorers, professionals, and adventurers who refuse to be confined. Whether you’re trekking through dense bushveld at sunrise, casting a line by the water’s edge, or stepping into a high-stakes meeting, we’ll help you to keep up with your pace. It’s built for seamless transitions—from mountain trails to city streets, from outdoor pursuits to rooftop gatherings.
Crossing your T’s in the boardroom
Urban Terrain’s lightweight tees provide you with breathable comfort for hikes, hands-on work, and everyday wear. Yes, you will draw a lot of attention in the boardroom. Almost like in the movie! And then there are the Urban Terrain elevated golf shirts that strike the perfect balance between functional performance and polished style, allowing you to look sharp without sacrificing versatility. Each piece is thoughtfully crafted to offer durability, flexibility, and a refined fit—tough enough for outdoor challenges yet sleek enough for professional settings. This is your brand’s chance to stand out in the boardroom.
Come Rain or Shine, we will be there
Urban Terrain is ready for shifts in any weather condition. From insulating hoodies to storm-resistant jackets, every layer is engineered to shield you from the elements while ensuring unrestricted movement. Whether bracing against the cold or navigating urban downpours, Urban Terrain Outdoor Apparel keeps you protected without compromising on comfort.
Imagine having your brand outshine the rest on the African Savanna. The most stylish brand on the dunes with amazing shots to display in your office.
Urban Terrain is more than clothes—it’s a mindset of true adventure that will take your brand to new places that you could previously only dream of.
But hey, don’t take our word for it. You can experience the best of both worlds by giving us a call for your Urban Terrain Samples. The addShine Tannies cannot wait to assist you!
PS: If you are not sure how to turn your brand to the sun, addVentures Communication can help you find direction!
