Turning Your Conference into an Unforgettable Event
Where does the choice of corporate gifts fit into your agenda when planning a conference? As a general rule, corporate gifts are placed among the last items to sort out in the many months of organising your conference. The reality is that it could be that special element that pulls your entire conference brand story together if planned properly.
How important is corporate gifts when it comes to conferences?
Corporate gifts are often just a last minute add on for conference organisers, but should ideally be part of the entire story surrounding the conference. If planned well in advance, it should provide that ongoing memories of the most brilliant conference in the history of conferences.
The Story should live on: Your conference is meant to share a story for a very long time to come. Your primary objective is not to keep people occupied for a day or two or even a week but to inspire, motivate, and get people into action! Your corporate gift, if chosen well, should remind your attendees of the mission that they have been sent out into the world at the conference.
Appreciation and Recognition: Corporate gifts serve as a tangible way to express appreciation to attendees, speakers, and sponsors. This recognition can enhance the overall experience and leave a lasting impression on recipients.
Networking and Relationship Building: Gifts can facilitate networking by providing a conversation starter or a shared experience among attendees. This helps in building stronger relationships with clients, partners, and potential collaborators.
Brand Promotion and Awareness: Customised gifts with company logos or branding elements increase visibility and promote brand awareness. Every time a gift is used, it acts as a silent ambassador for the conference brand, reaching a wider audience and creating brand recognition.
Competitive Advantage: Offering unique and thoughtful gifts can differentiate your conference from competitors.
Social Media and Word-of-mouth: Corporate Gifts often encourage attendees to share their experiences on social media, which can increase your conference’s online brand presence and attract more attendees to future events.
How to choose the best possible corporate gift for your conference?
What’s your story?
Before you decide on a corporate gift, you have to know what your story is that you want the world to know and should act on. What is that one message that you want people to remember about your conference a year or three from now? What are your objectives for your conference?
Choose a partner not a provider
When choosing a corporate gift supplier, it is important to choose a partner for your brand and your story and not just a supplier who wants to make a quick buck. The sad reality is that most corporate gift suppliers are in it to make a quick buck. They have no intention of being your story partner for today and tomorrow. People who take pride in helping you grow your brand over the long term.
You also need corporate gift suppliers who can help you craft your story brief and choose the best possible options to help your story to life on forever.
The next step
Contact addShine Corporate Gifts & Clothing today for the best possible solution to build your conference’s brand to brand new heights.
