The colder months of our South African calendar are around the corner, and it is that time of year when you have to start considering your company’s options for warmer branded clothes. We often get asked whether it is worth investing in branded jackets for your company. It is a very good question indeed.
This is our take on whether or not you should purchase branded company jackets:
1. Employee Morale and Team Spirit
There are very few things you can do for your team to create a sense of pride in your company than to provide them with company-branded jackets. Whether they will be wearing them at the office, around a braai, or at the local restaurant, they will walk taller and smile broader when they can show off their company’s jacket.
The HR people will also remind you that it promotes inclusivity and equality within the workplace when everyone in the company wears the same branded jackets.
2. Brand Visibility and Advertising
Branded company jackets literally serve as mobile advertisements. Have you seen those dads around the rugby field with the latest and greatest company jackets? It is normally their sons that also play the best rugby and their daughters score all the hockey goals!
Everywhere they walk, work or play, they increase their company’s brand awareness. You cannot ask for better exposure that is more cost-effective compared to alternative advertising methods.
Yes, it does help if your team chooses the highest-quality company jackets, which will show off your style in the best possible way and get the message across that you value quality and professionalism.
3. Practicality and Longevity
One of the biggest advantages of branded company jackets that I have found in all the time that I have been involved in building company brands is that you can get better quality jackets at a fraction of the price of similar name-brand jackets in fancy shops.
The likelihood of your team having the same sense of style as their colleagues is slim. If you have a team, like addShine, with the utmost sense of style to help you choose the best option to fit your brand, you will have a team that automatically look like winners.
The company-branded jackets that you choose should be highly durable, which means that your investment can last for years to come. Yes, there is a lot of lesser quality products on the market, and we do believe it is important to assist you in choosing the best quality jackets available.
To Pay or Not to Pay
I do believe that the investment of branded jackets should not solely fall on the company to fork out. And yes, there are many schools of thought on this subject, but when the employee pays a portion of the jacket, it helps them increase their sense of caring for the jacket, ensuring that it will last longer.
Having a dual investment role also helps in that the purchasing of your branded jackets does not fall solely on the company’s shoulders.
To Gift of Not to Gift
Have you ever considered giving away jackets to your most valued clients? Receiving a high-quality jacket as a gift from a supplier can be the best bond-building exercise that you can get yourself into. You could also consider giving branded company jackets to your high-performing employees as an incentive, creating additional motivation and loyalty. That does assume that you did not give a branded jacket to every single employee in the company already.
The Final Word
Investing in branded company jackets is a costly exercise and should be done with caution. addShine prides itself in using our brand-building skills of many years to help you choose the best possible design, style and fit to ensure that you get the best possible return on your investment.
If chosen correctly, your jackets should last you for years to come, while getting the perfect message to your ideal clients as well as build a sense of pride that will induce a team-spirit like no company braai or rugby game can bring to the party.
Give us a call for the ins and outs of what we have available for you.
