I still remember some chilly winter braais where my husband stood by the fire with his friends, wearing one of his favourite branded jackets. Fast forward a few years, and that jacket is still going strong. But these days, wearing an Eskom-branded jacket might be a game-changer. This shows just how powerful Return on Impression really is, especially when it comes to choosing corporate clothing and gifts.
Return on Investment vs Return on Impressions Corporate Clothing & Gifts
Most people associate ROI with Return on Investment and not Return on Impressions. After all, every cent you spent ideally need to have investment value. In a corporate situation we don’t always see it that way. We want to get the job done. We need the results and that is often all we see. On the other hand of the spectrum we are much more inclined to to measure every cent we spent with whether or not that brought clients directly to the table.
What’s Return on Impression Anyway?
If your business uses any branded items, understanding Return on Impression is a game-changer. It’s all about how many people actually see and remember your corporate clothing or gifts. Corporate clothing and gifts aren’t just freebies – they’re walking billboards that build brand awareness and loyalty. But, like that Eskom-branded jacket, sometimes the impression can outlive its usefulness if you’re not careful.
Maximizing Return on Impression with Corporate Clothing and Gifts
To optimize Return on Impression, businesses should focus on:
- Pick the right products:
Choose items that people want to use – the quality, look, and feel of corporate clothing and gifts are of utmost importance. Apart from selecting the correct items to emphasise your brand’s own unique story, good quality, well-thought-out corporate clothing and gifts will outlive their cheap counterparts. - Time it right:
Match your corporate clothing and gifts to the seasons or special events. Think milestones, fun days, or trending moments. When your branded items fit the occasion, people are more likely to use and show them off. - Nail your branding:
Make sure your logo and message are clear and look great. Even the coolest jacket or gift won’t do much if your branding is blurry or off-center. Your company’s corporate identity is one of its most valuable assets and should never be neglected when branding anything.
We often encounter clients that does not know the difference between a vector and bitmap file, one of the most important elements to ensure that your logo stays true wherever it is used. That is why we are hosting a FREE webinar to help you get your branding right.
Just click here to sign up!
Why Corporate Clothing and Gifts Beat Traditional Ads
Corporate clothing and gifts deliver unmatched value by combining affordability with extensive reach. For instance:
- One branded item costs less than a cent per impression but gets seen thousands of times.
- People remember promotional products way better than TV or radio ads.
Does ROI remain Return on Investment or Return on Impression?
Whether you still see ROI as Return on Investment or prefer the new style ‘Return on Impression’ you need to consider whether you will get a return on very cent you spend. Corporate clothing and gifts are your brand’s superhero power – helping you get noticed, remembered, and loved. With the right products, timing and branding, your business can stay front and centre long after the giveaway is over.
Want to make your corporate clothing and gifts work harder for you?
addShine is there to assist with thoughtful product selection, strategic campaign planning and quality branding. Give us a call today to book an appointment. Let’s get your brand noticed!
