The 101 on Building Creative Brand Stories Through Your Corporate Gifts
Have you ever experienced that uninspired feeling of making a choice just to get the job over and done without blinking an eye to the possible effect that your choice of corporate clothing and gifts might have on your brand’s unique story? Then, my friend, you might be suffering from Creativity Burnout! Yes, we know this might sound like an April Fool’s joke, but it is not.
To be or not to be?
I often hear the story when people come to my Brand-Building Business Coaching sessions that they have the creativity of a toad. In fact, I had a client for a coaching session last week. Call her Susan, who believes that she did not inherit the creativity genes. The reality is that we were all born to be creative. Have you ever seen the creativity of a little toddler? They explore to their hearts’ content until mom or dad or some silly teacher breaks down their self-confidence. And that is where the story of Susan taking orders day-in and day-out about what to order for the next corporate gifts batch without a single bit of creativity takes shape. Not the prettiest picture in the entire world. Susan finds herself in a state of creativity burnout. The number of years which Susan has been in this state is utterly debatable but definitely fixable.
Corporate Gifts and the Need for Creativity
Without creativity in your company’s brand-building process, your brand will be left behind. The fact that you have been the city’s best real estate agent for the last sixty years will not win you any favours if you do not keep on building your creative muscle when it comes to your brand building and, specifically, the choice of your corporate gifts or even corporate clothing. Yes, corporate clothing can definitely ad a level of creativity to your brand.
So, what steps can you take to blast your corporate gift & clothing creativity burnout into the abyss?
Step 1: Follow Your SUN
Do you know what your company’s story of unique navigation (SUN) is? That brand story which is so unique that it propels everything you do to a brighter, more visible future. If your story is that you are the ‘adventure tannies‘, or should I rather rephrase to the ‘add-venture tannies‘, this line will give you ample fuel to drive a creative brand-building session, let alone a creative corporate gift purchasing spree.
The problem is that most companies do not have a story of unique navigation. That unique brand story that elevates them from the rest of the crowd. If this is your problem, our friends at addVentures can help you figure out what your SUN is.
Step 2: Start Building Those Creative Muscles
I do believe that you have the opportunity to be creative. It is only a matter of finding your creativity sweet spot. Susan used to dread her job. Rules ruled her life, and she had no say in the creative process. But everything changed when she attended the addVentures Academy Creativity Workshop. She learned techniques that not only revived her passion but turned her into a brand-building powerhouse. Her secret weapons? Mind Maps, Famous 50, Disney Model, and Edward de Bono’s Thinking Hats.
Step 3: Mind Map Creativity Technique – Untangling the Chaos
Before the workshop, Susan’s brain felt like a tangled ball of yarn—frustrating and impossible to unravel. Enter Mind Maps! Mind Maps helped Susan to put her ideas into pictures. To see what fits in where. Opening up opportunities to dream and create new ideas. One block at a time. The best is that she realised that her company does not have to spend more on expensive top-of-the-range corporate gifts to make an impact. With some creative mind mapping, she managed to select and present corporate gifts that shared the unique stories that should be told. Goodbye generic mugs; hello mugs that became treasures!
More Creativity Techniques: Why Settle for Same-Old-Same-Old
There is nothing easier to fall into than the same old trap. The rest of the creativity techniques that are explained in the Is My Story Worth the Click Creativity Workshop include the Famous50, Disney’s Model and the Thinking Hats of Edward de Bono. These creativity techniques can be used in pretty much all aspects of your brand building and life in general, but when it comes to making brand new creative decisions with the selection of corporate gifts, it is an absolute winner.
The Handmade Revolution: Why Local Beats Generic
There is no denying that the South African Corporate Gift & Clothing market is overstocked with Chinese products that are dispatched in bulk. The reality is that we have no one else to blame but ourselves. The same-old-same-old traps lure us into thinking that what worked yesterday will work today. Enter the world of creative corporate gifts and with that handmade items.
One item that we are super excited about is our handmade, all-natural Tallow Handmade Cream called Elnaturel. I used to make it for our own household purposes in an effort to live closer to nature. Originally called Stella’s Elnaturel, it is now available for your company to brand for its own purposes.
Made with tallow, olive & grape seed oil, as well as the essential oil or oils of your choice, there is no corporate gift more creative than this one. If you are keen to explore a whole new facet of creative handmade corporate gifts, this one is for you. Made with love.
Keen to Explore a Brand New World of Creative Corporate Gifts
We cannot wait to tell you more about the amazing opportunities that await you if you are keen to learn about how to take your creative corporate gifts to the next level. In fact, we are so excited that we are offering you an opportunity to receive a FREE entry into the next addVentures Academy Ignite | Ideate | Innovate – Creativity in Action Workshop for every corporate gift & clothing quotation you request between now and the workshop!
We might even convince the addVenture Tannies to show up!
———————
Did you receive this blog article from a random source other than directly from us? Make sure you do not miss any follow-up articles! Sign up for our newsletter to get all the ins and outs of how to build your brand, one corporate gift and -clothing piece at a time!!!
