When it comes to branding your clothes, most people assume they should use your company logo in its original format with the original colours, but that is definitely not necessarily the best option to brand your team’s corporate clothing. Tone-on-tone branding is becoming the norm where high-end brands are involved.
Why use Tone-on-Tone Branding for your Corporate Clothing?
There are a variety of reasons why using tone-on-tone branding for your next corporate clothing project is a very good idea.
Professional Corporate Clothing Branding
Tone-on-tone branding for corporate clothing creates a more subtle and professional appearance. This approach is particularly recommended for office staff who interact with clients, as it conveys a high-quality, consistent, and cohesive visual image. By using a tone-on-tone branding method, you can achieve a smarter and more professional look that enhances your company’s image and makes a positive impression on clients.
Increase Gift Appearance to Clients
Tone-on-tone branding is also beneficial when giving branded corporate clothing to clients at events or promotions, as it makes the gift more presentable and likely to be worn again. This approach helps to avoid the overly promotional look that might deter clients from wearing the branded clothing. If your logo is big and bold and in your face, there is a very slim chance that your client will be using your clothing.
Tone-on-Tone Branding Options
There are several effective tone-on-tone branding options for corporate clothing:
Silicone Transfer Tone-on-Tone Branding
If you like to follow the latest and greatest branding options, this is the one for you. Originally only used on caps, silicone transfer tone-on-tone branding is now used on all types of garments.
This branding process molds liquid silicone to the shape of your logo or emblem to create a 3D, raised, and flexible print, that is durable and tactile, making it ideal for corporate uniforms, team kits, headwear, and more!
Embroidery
Tone-on-tone embroidery involves stitching your logo or text in a color slightly darker or lighter than the garment fabric. This creates a subtle, professional look that makes the branding stand out without being overpowering.
It works well on solid-colored shirts and can use colors like light gray or tan on white, or black on black.
Laser Etching
Laser etching removes the dye from the fabric surface to create a tone-on-tone branded look. It allows for highly detailed logos and works well on zippers, buttons, and seams without damaging the garment. The modern, etched look cannot be replicated by other branding methods.
Debossing
Debossing uses heat and pressure to create a permanent 3D impression of your logo into genuine, imitation, or PU leather products. It results in a subtle, classy tone-on-tone finish. Debossing is sometimes also called embossing.
When choosing a tone-on-tone branding method, consider the garment material, desired look, and level of detail in your logo. Investing in high-quality clothing and consistent branding will make the most impact.
Involve employees in the process and encourage them to wear the branded apparel both in and out of the workplace for maximum visibility.
In Conclusion
In summary, tone-on-tone branding for corporate clothing is a strategic choice that contributes to a professional and cohesive company image, enhances employee morale, and can be an effective tool for promoting your brand in a subtle yet impactful way.
