Alcohol has been a popular form of Christmas Gift in the corporate market for as long as forever. Depending on the type of industry, alcohol still seems to be the preferred form of a gift. From fine wines and craft beers to premium spirits, alcoholic corporate gifts are often seen as a sophisticated and celebratory gesture. Or that is how it used to be. The question is whether or not it is still appropriate to give alcohol as a corporate gift or not and whether we should start looking at Non-Alcoholic (NA) Gifts.
Why is Alcohol a Popular Gift option for Business
Alcohol is synonymous with celebration, and giving alcohol as a gift can show that you are a company geared for celebration. Offering alcoholic gifts creates a more relaxed and enjoyable atmosphere for employees and clients alike. And let’s not start at all the phenomenal South African Boutique Alcohol gift options like Babylonstoren and even more unknown Pienaar & Sons. We are, after all, supposed to be happy and enjoy our working environments. But this is a debate for another day.
Personal Preferences and Restrictions
Not everyone consumes alcohol, whether due to personal choices, health reasons, or religious beliefs. Gifting alcohol to individuals who do not partake can be awkward and may even alienate them. Research shows that there is a notable shift amongst the younger generations, especially Gen Z, to prefer non-alcoholic drinking options as opposed to the Millennials and Baby Boomers.
Company Policy
In an increasing amount of corporate environments, the exchange of alcohol-related gifts are perceived as inappropriate or unprofessional. Certain organizations have policies that discourage or prohibit the acceptance of such gifts. Moreover, presenting alcohol as a gift could send the wrong message or be seen as encouraging excessive drinking, especially if the recipient has struggled with alcohol-related issues in the past.
The Moral of the Alcohol Corporate Gift Dilemma
Times are changing. If you feel adamant that you know your client exceptionally well and you have shared a couple of Remi Martin’s in the past, go for it. The shift away from alcohol use is however extensive. Looking at all the NA drinking options in our shops nowadays, make that a no-brainer.
Spend your money wisely. We at addShine are in the business of making your hard-earned money work really hard to make an impact on your short-term and long-term sales. Choosing a gift with your brand name on it, can have a lasting effect in the life of your client. Today and tomorrow.
Lasting Corporate Gift Options There is an unlimited array of corporate gifts that will complement your company’s story. In fact, if you use the addShine Perfect Gift Selection Option, we will help you find the gift that will not only share your unique company story but also help you elevate it. In fact, if you do not have a company story that is worth telling, our sister company, addVentures Communication, can help you construct the perfect story that will help sell your products and services before the Christmas Season hits us in full force.
NA Corporate Gift Options
Are you out of fresh NA Corporate Gift Ideas? We took the liberty of showing off some of our high-end Non-Alcoholic Gift Ideas. Most of them would be a perfect companion for any celebratory event where you can leave the choice of going alcohol or staying NA to them.
Contact us today, for more exciting corporate gift ideas that will help you tell your company’s story in spectacular fashion.
