Spring has just sprung. There is a brand new energy floating in the air. How on earth can we consider purchasing branded corporate year-end gifts in September? That is an excellent question. Studies have shown that most year-end gifts are purchased in November and December. So, is purchasing corporate year-end gifts in September beyond crazy and only for those who have nothing else to do at work? addShine went to investigate the phenomena.
Why consider year-end gifts when there are four months left?
One school of thought against purchasing corporate year-end gifts in September is that we still have four full months left before the year ends. This includes special days such as Heritage Day, Boss’s Day, and don’t forget Handwashing Day! Why on earth would you want to skip all these days and jump straight into purchasing your Corporate Year-End Gifts? I have a confession to make. I am an artist more than anything else. I am pretty used to doing last-minute rush-arounds, so I asked my much more organised partner Rentia Human for advice on why purchasing your year-end corporate gifts in September is a good idea.
Planning Ahead
Buying gifts early allows companies to plan their gifting strategy effectively. This includes selecting high-quality items that reflect the brand’s values and ensuring they are personalized for recipients, which enhances the thoughtfulness of the gesture.
Budget Management
Early purchases can help in managing budgets more effectively, especially in light of potential economic downturns or inflation concerns. Companies can avoid last-minute rushes that often lead to overspending or opting for lower-quality items due to time constraints.
Availability and Variety
Ordering gifts in September ensures a wider selection and availability of products. As the year-end approaches, popular items may become scarce, limiting choices and possibly leading to compromises on quality.
Building Relationships
Early gifting can also serve as a proactive approach to building and maintaining relationships with clients and employees. It shows appreciation and foresight, reinforcing loyalty and goodwill before the holiday season.
On a scale of 1-10, how crazy is it to purchase Corporate Year-End Gifts in September?
This is definitely a highly debatable subject, but based on how many browny points you can get by choosing your corporate year-end gifts in September, I am definitely swayed towards the 6P’s concept of Proper Pre-Planning Prevents Poor Performance. If you want to get your performance to a whole new level, you might want to give Rentia a call today to start planning & ordering your corporate year-end gifts today.
