When was the last time your brand got a good charge? Everyone can use a good spark, and that includes your brand. The fact that we are approaching the end of the year when everyone’s energy levels are at an all-time low does not help the situation. But your brand energy shouldn’t suffer due to this annual phenomenon. It’s time to recharge, refocus, and reignite your brand’s spark.
AI’s Advice on Recharging Brand Energy
Everyone seems to be infatuated with AI, so I thought it might be a good idea to ask Perplexity for their advice on bringing back the spark in your brand: “To reinvigorate your marketing strategy with corporate gifts and clothing, consider the following approaches that can enhance brand visibility, foster customer loyalty, and create a memorable experience for your audience.”
However, we are not robots operating on binary logic. While technology can assist us, it’s unlikely that AI will replace the ingenious imagination of the human brain. Let’s tap into our creativity to reinvigorate not just our strategies but our brand energy as well.
The Magic of Corporate Gifts & -Clothing
There are zillion agents that can sell your corporate gifts and clothing. If you put down a massive deposit, you can even get an account with some of the major players in the market. The magic of adding spark to your brand lies, however, in your storyline that you are planning to take and how every cent that you spend should fit into that storyline. addShine prides itself in listening intently to what you are trying to achieve with your project before they make the best possible choice for your brand’s story. And yes, that includes becoming seriously creative, or as addVentures Academy calls it, thinking lateral or ideation. Yes, there is more than one way to skin a cat!
Why Do Marketers Need Ideation?
You need ideation because it fuels the journey from the ordinary to the extraordinary. In a world overflowing with content, fighting for a unique position is challenging. Ideation is about originality and relevance; it’s about crafting messages and strategies that resonate personally with your audience. It helps to stay ahead of the curve, avoiding what worked in the past to create brand-new experiences that your friends in business will treasure forever. It’s also about creating experiences that resonate with your audience and amplify your brand energy.
When Do Marketers Need Ideation?
Ideation is an ongoing process, a necessity at each crossroad of your marketing decision-making process. Whether you’re launching a new product, devising pricing strategies, attracting the right people, choosing the right place, or innovating on promotion – you need fresh ideas to keep afloat.
Ideation Techniques for Marketers
MindMap for Marketing Magnitude
MindMapping is the brainstorming session of the digital age. Begin with your central concept, say “Innovative Promotion,” and branch out into every possible direction. Think about demographics, psychographics, channels, and content types. Branch further into tactical plays – interactive ads, influencer collaborations, and virtual events. Let the map flow into a universe of possibilities.
The Famous 50
This is one of my favorite exercises to do. In fact, I use this one whenever I need my brain to go into serious creative mode at the drop of a hat. The Famous 50 will push yourself to list fifty ways to market a single product or aspect of your business. The first 15 may be easy, but it’s after 30 that brilliance often strikes. This is not about filtering; it’s about exploring the pantheon of potential, and in that expanse, discovering the golden ideas that gleam with promise.
Edward De Bono’s 6 Thinking Hats
De Bono’s 6 Thinking Hats is a pivotal exercise in perspective. Each hat represents a different approach: analytical, creative, emotional, negative, positive, and control. You ponder your marketing plan from all these angles, ensuring a holistic strategy is formed. In practice, wear each ‘hat’ and discuss or reflect upon your marketing elements through that lens.
Disney Model (NLP)
The Disney Creativity Strategy, born from the Neuro-Linguistic Programming (NLP) methodology, separates the ideation process into three distinct roles: the Dreamer, the Realist, and the Critic. It ensures an idea is not just imaginative but also grounded and vetted for weaknesses.
The Spark is About to Ignite
Finding the magic spark for your brand is all about creative thinking, or if you’d like to throw in an impressive word, ideation, or lateral thinking. Finding that magic in your brand is not a one-time fluke but a deliberate process through techniques such as the Famous50, The Disney Model, or Edward de Bono’s 6 Thinking Hats.
That spark is out there.
If you are keen to learn more about adding spark to your brand, addVentures Academy has a host of training programs and workshops to help you grow as a marketer. From people who have over 30 years of experience in marketing. From high-level strategic planning right down to the nitty-gritty of how to get the job done.
Give Rentia a call today to discuss what will be best for your brand. Recharge Your Brand’s Spark the Year-End! And yes, our quotes are FREE. We are, after all, here to add shine to your day—today and tomorrow.
